ALEXA CHUNG X LONGCHAMP AD CAMPAIGN FEATURING THE LE PLIAGE HERITAGE BAG

Categories:Other Brands

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Following the Spring Summer 2016 ad campaign, where we spotted Alexa Chung running with the newest and colorful ‘Le Pliage Cuir Bags’. Now again, presenting Alexa Chung’s second Campaign for Longchamp.

There is a reason why the Le Pliage Bag Collection is being loved, it has all the features that we want in a bag, quality is impeccable, the brand is famous, practical, roomy and its resistance against water, you can use it as an everyday bag, the price is very reasonable and there are so many colors to choose. I mean, you can even design your own Le Pliage Tote or personalized it.

But what has not been done is a ‘Le Pliage’ Tote that’s chic and that can be worn with a suit and formal clothes, or in your favorite elegant dress. This new edition is streamlined and feminine, but still has the elements that we adore so much. It comes with a shoulder strap and the logo Longchamp is marked on the front. The name? The Longchamp Le Pliage Heritage Bag and it’s less slouchy, more structured and tighter in shape.

Do you like?

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Tags: bag Alexa Chung

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Mulberry Alexa: The End Of An Era?

Categories:Other Brands


IMAGE: MULBERRY

If the chatter on the internet is to be believed (and coupled with the fact that if you check out Mulberry’s online site you’ll only see 3 bags left), the days of the Alexa are numbered. Once the most sought-after of all bags ever made by the British accessories house during the tenure of then Creative Director Emma Hill, it was all I ever blogged about back in 2009 when it first came out, and it was all you guys ever asked about.

There was the Alexa in soft buffalo leather, which was then followed by variations in metallic leathers, tweed-embossed leather and even one which came in leopard prints. They made it big, they made it small, they made so many versions of it but nothing beat the original one in Oak leather that was priced at just GBP750 way, way, way back then.

Along the way, the IT bag became irrelevant, mainly because prices literally skyrocketed overnight after Mulberry decided that it had to aspire to be a luxurious leather house with equally eye-watering prices to match, and things took a turn for the worse, with Emma Hill’s departure happening soon after.

Today, under the tenure of current Creative Director Johnny Coca, it would make sense to discontinue the bag altogether since it a) wasn’t his creation to begin with and more likely, b) to align with his new vision for the brand. And it’s telling that the bag’s run will end soon, especially when a quick check online reveals only 3 styles left. Only the originals in Oak and Black are left and priced at GBP1100 each, with a third in woven raffia leather going for GBP1250. Nothing else is left, no mini bags, no oversized pieces, no wallets, nada, zilch, finito.

Which begs the question. While it is understandable for Mr Coca to do as he pleases since he is the one who will set the new creative direction, could it be a case of too fast, too soon? Or are you happy that it’s going to go on to bag heaven aka the deepest nether regions of your bag cupboard where all the discontinued/forgotten bags go to live out the rest of their lives? And if you have always wanted one but haven’t gotten around to buying one, would you do it now?

Tags: Mulberry Alexa

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Mulberry Alexa: The End Of An Era?

Categories:Other Brands


IMAGE: MULBERRY

If the chatter on the internet is to be believed (and coupled with the fact that if you check out Mulberry’s online site you’ll only see 3 bags left), the days of the Alexa are numbered. Once the most sought-after of all bags ever made by the British accessories house during the tenure of then Creative Director Emma Hill, it was all I ever blogged about back in 2009 when it first came out, and it was all you guys ever asked about.

There was the Alexa in soft buffalo leather, which was then followed by variations in metallic leathers, tweed-embossed leather and even one which came in leopard prints. They made it big, they made it small, they made so many versions of it but nothing beat the original one in Oak leather that was priced at just GBP750 way, way, way back then.

Along the way, the IT bag became irrelevant, mainly because prices literally skyrocketed overnight after Mulberry decided that it had to aspire to be a luxurious leather house with equally eye-watering prices to match, and things took a turn for the worse, with Emma Hill’s departure happening soon after.

Today, under the tenure of current Creative Director Johnny Coca, it would make sense to discontinue the bag altogether since it a) wasn’t his creation to begin with and more likely, b) to align with his new vision for the brand. And it’s telling that the bag’s run will end soon, especially when a quick check online reveals only 3 styles left. Only the originals in Oak and Black are left and priced at GBP1100 each, with a third in woven raffia leather going for GBP1250. Nothing else is left, no mini bags, no oversized pieces, no wallets, nada, zilch, finito.

Which begs the question. While it is understandable for Mr Coca to do as he pleases since he is the one who will set the new creative direction, could it be a case of too fast, too soon? Or are you happy that it’s going to go on to bag heaven aka the deepest nether regions of your bag cupboard where all the discontinued/forgotten bags go to live out the rest of their lives? And if you have always wanted one but haven’t gotten around to buying one, would you do it now?

Tags: Mulberry Alexa

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Dress Like an Icon: Alexa Chung

Categories:Other Brands

Whether it’s getting dressed to run a quick errand or doing it up with just enough drama for a major event, there are a select few out there who always make it look effortless. One of them is undeniably Alexa Chung. The model and TV presenter (who recently added bona fide designer to her ever-growing resume) is the epitome of classic-meets-quirky style with a youthful edge. She’s equally astute at tweaking a pretty dress to feel totally cool as she is at dressing up a pair of jean shorts. Speaking of which, she just released her second rapid-selling collection for AG Jeans, and it’s just as good as you would expect.

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1. Tamara Mellon Playboy Mini Leopard-Print Calf-Hair Shoulder Bag: Our style star loves a mini-bag (a girl after my own heart!), and this baby-sized burst of leopard would look right at home swinging over her shoulder.

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2. RED Valentino Floral Macramé-Lace Mini Dress: Flirty, floral dresses are nearly synonymous with the name Alexa Chung. This one is perfect for the savvy girl who knows how to bring edge to a prim party dress. TopshopUnique_Coat

3. Topshop Unique David Suede Trench Coat: An easy trench is one of her wardrobe staples, and this suede mustard jacket delivers plenty of classic-mod appeal for fall. 

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4. Alexa Chung for AG Jeans The Loretta Denim Playsuit: You may have already seen Alexa looking lovely in her new campaign ads sporting this denim romper, featuring her trademark mix of tomboyish and girly. 

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5. Gianvito Rossi Suede Ballerinas: Alexa adores a black ballet flat, and she seems to have an endless supply. This pair feels extra-special thanks to some sultry lacing. 

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6. Eyeko Skinny Liquid Eyeliner: A feline flick is the natural beauty’s signature look, and she has professed her love for Eyeko’s felt-tipped pen several times over. 

Tags: Alexa Chung

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